About

Why LiveGood

This project was born out of a turning point in my life. I felt the need to build something concrete, something that looked like me, outside the frameworks I'd been handed. Starting this shop was giving myself permission to build differently — this time for me, and for anyone who shares that same appetite for something modern.

— Dawit, founder

Made when you order

We hold no stock. Every mug, tee and cap is printed and assembled after you place your order, by our production partners in Europe and the United States. That's a deliberate choice: no overproduction, no unsold stock written off at the end of a season, no boxes gathering dust in a warehouse.

The trade-off, which we'd rather state upfront: expect around 2 to 3 weeks from order to delivery, and multi-item orders may arrive in separate parcels. That's the cost of working without stock — and it's also why we can price fairly instead of pricing like a shop with rent to pay.

What we make

• Swiss-inspired designs. Alphorn players, alpine line art, the flag — drawn with a light touch, for people who've been there or come from there.
• Nothing shouted. Our graphics stay understated, made to be worn and used for years rather than noticed once.
• A short catalogue. A handful of well-drawn pieces rather than an endless scroll.

Straight talk on materials

Composition, weight and sizing for every item are listed on its product page. Those details come straight from our manufacturing partners — we pass them on as they are, without dressing them up.

Get in touch

A question about sizing, a material, an order? Email livegood.soindesoi@gmail.com. You'll get a reply from us, within two business days.

LiveGood — Dawit Yitagesu
Vieux-Lully 10, 1233 Bernex, Switzerland